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Cool And Thoughtful is a lifestyle brand and philosophy of life that touches aesthetics and mindfulness. We believe that being “cool” means being kind, generous, and oriented around problem-solving.

Though coaching, facilitated events, and our forthcoming book How to be Cool And Thoughtful, we help people get authentically in touch with ourselves so that they can be present in their interactions with others and powerful in making a difference in the world.

We also produce a namesake magazine that features profiles of creatives who are role models of the Cool And Thoughtful ethos, as well as editorial content that brings the values of being Cool And Thoughtful to life.



Here is our manifesto, the picture that animates the spirit & mission of this work:


Imagine a world in which being “cool” means being generous and engaged instead of rebellious or self-absorbed. In this world, we bring curiosity to our own experience and to that of those around us, allowing us to pause and consider what might be happening in the other person’s world - wonder why they responded the way they did - before we jump to a conclusion. We ground ourselves in generating productive solutions to problems rather than sitting back with a judgement or opinion. We are creative and resilient in our problem-solving as we move forward with issues of every shape and size. Our priorities have shifted from differentiation to contribution. We are not rebelling against the current state, but rather, standing for a world in which our aspirational values are ones of kindness and integrity.





© Cool And Thoughtful 2019