Cool And Thoughtful™ is a way of being and a lifestyle ethos that redefines “cool” as being mindful, empathetic, and engaged in generative problem-solving.

Being Cool And Thoughtful starts with a commitment to your own self-awareness so that you can be present and curious with others, thereby enabling you to make a difference with people through how you interact with them. When you’re able to be present with somebody, you can then start to imagine how the world looks to that person, which is how Cool And Thoughtful defines “empathy,” and then from there, you can design new, holistic solutions that take into account multiple points of view. These kinds of solutions are the ones that have the potential to be real and enduring because they are multifaceted and inclusive, rather than dominating. This is the Cool And Thoughtful Theory of Change for creating a world in which mindfulness and empathy are core social practices. 

As a brand, Cool And Thoughtful is a universal context: its purpose is infinite, it is not inherently ascribed to any specific matter of values, ethics, topics, or positions. In the world of Cool And Thoughtful, “the how” is what matters rather than “the what” because being Cool And Thoughtful calls for you to imagine you to multiple points of view in service of making a difference for others. Cool And Thoughtful exists for you: use it a way to create solutions to the problems that matter the most to you - regardless of scale - by thinking critically rather than reacting emotionally and by seeking to understand rather than jumping to a judgement or opinion.

Cool And Thoughtful is created by Kerrin Smith, a de facto creative director who draws on nearly a decade of training in ontology and transformational personal development to manifest this shift in social values. She also hosts her flagship mindfulness workshop for fashion, beauty, and wellness brands who are looking to bring the Cool And Thoughtful way of being to their customers through a community experience.