...a brand on a mission...
Cool and Thoughtful is an iniative to redefine what “cool” means in the fashion industry as being generous, empathetic, and engaged in creative problem-solving.
We believe that this shift begins with personal mindfulness, and at the heart of that is one core practice: becoming aware of your reactions so that you can speak and act from a place of presence rather than upset.
We believe that when we can be present with each other, we can then better imagine how the world looks for the other person, and from there, we can begin to think about solutions together in a new way. This is our theory of change.
Our flagship workshop, “How to be Cool And Thoughtful” is a deep dive into how to better harness our reactions as individuals. We collaborate with brands to help them embody the Cool And Thoughtful ethos in a way that is true to them, consulting on event design and matters of brand identity. Our work stays alive for our community through the bi-monthly newsletter.