...a brand on a mission...


Cool and Thoughtful is a movement to redefine “cool” as being generous, empathetic, and engaged in problem-solving.

We believe that this shift begins with personal mindfulness, and at the heart of that is one core practice: becoming aware of your reactions so that you can speak and act from a place of presence rather than upset.

We believe that when we can be present with each other, we can then better imagine how the world looks for the other person, and from there, we can begin to think about solutions together in a new way. This is our theory of change. 

Our flagship workshop, “How to be Cool And Thoughtful” is a deep dive into how to better harness our reactions as individuals. This work builds on our book, How to Be Cool And Thoughtful, and stays alive for our community through the bi-monthly newsletter.