A Letter from Our Founder


Fashion - 04.19.2019
Words: Kerrin Smith Photography: Caroline Mathis


“If you're really listening,
if you're awake to the poignant beauty of the world,
your heart breaks regularly.

In fact, your heart is made to break; its purpose is to burst open
again and again
so that it can hold evermore wonders.”


- Andrew Harvey



This is the quote that’s tattood on my arm, and it’s my favorite - both as a tattoo and a quote. Two for one! Cool And Thoughtful is fundamentally about listening - listening beyond what you hear in your head and practicing a moment of pause in which you imagine what it’s like for another person, in which you notice your reaction, in which you consider perhaps there’s more to the given situation - or life - than what you immediately know. This is humility, this is grace. If we can start to get present in these ways, then something else starts to be possible. We might not act out of our reactions and instead begin to practice patience. We might not spend so much energy defending our egos and instead cultivate a sort of settledness in ourselves that is the only true access to being kind with others. In a moment when we are so thirsty for meaning, we can mistake our egos for purpose, and this sort of self absorption makes it hard to see clearly, to be present beyond our own wants. Fashion has become such a marker of differentiation - what makes “me different from you” - rather than a medium for connecting with each other. Cool And Thoughtful is out to champion the values that will allow us to relate through fashion: empathy, creativity, and integrity. This is our mission, and we burn for it.

© Cool And Thoughtful 2019